May 13, 2025
6 min
Britain can shape the AI track through integrity and innovation
Design & Strategy
We’re an award-winning user-centred design and strategy partner. It means we help organisations shape clear direction, design services around real needs, and turn strategy into delivery that works in live environments.
Our teams combine research, design, and strategic leadership to align user experience, technology, and data. This gives you practical strategies, services people can use, and design capability that lasts way beyond delivery.
Our teams combine research, design, and strategic leadership to align user experience, technology, and data. This gives you practical strategies, services people can use, and design capability that lasts way beyond delivery.
Our Design & Strategy Services
User Research
We research user behaviours, needs, and barriers using qualitative and quantitative methods. This evidence informs decisions, reduces risk, and grounds delivery in real use.
Stakeholder Engagement
We work closely with policy, delivery, and operational stakeholders to align priorities, surface constraints, and build shared ownership across programmes.
Vision Setting
We define and communicate a clear design vision connected to your organisational strategy, giving teams a common direction that guides decision making.
Design Strategy
We set strategic direction for design that connects organisational goals, delivery plans, and measurable outcomes across portfolios and programmes.
Product Strategy
We define product direction, roadmaps, and priorities. This supports iterative delivery, value management, and long-term sustainability.
Technology Strategy
We align technology strategy with service design and user needs, covering platforms, integration, and architectural choices that support delivery in complex environments.
Data Strategy
We shape data strategies that support insight, decision making, and service improvement, with a focus on integrity, accessibility, and operational use.
UCD Strategy
We embed user-centred design principles into planning, governance, and decision making, keeping user needs central across services, products, and channels.
Service Design
We design end-to-end services across systems, teams, and touchpoints. This ensures joined-up journeys, clear ownership, and operational fit.
Interaction and UX Design
We design intuitive, accessible interfaces that meet standards, accessibility and user expectations. This supports usability, consistency, and adoption.
Content Design
We design clear, human-readable content that supports understanding, reduces errors, and helps users complete tasks with confidence.
Change Management
We support organisations through service and organisational change, focusing on adoption, new ways of working, and sustained behaviour change.
Design Leadership
We provide senior design leadership across programmes and portfolios, setting direction, maintaining quality, and supporting complex delivery.
Design Governance
We establish governance frameworks, standards, and assurance. This ensures consistency, accessibility, and quality at scale.
Team Coaching & Mentoring
We coach, mentor and support design teams in live delivery environments, building capability, confidence, and sustainable ways of working.
Design through Clarity
Our design and strategy work is shaped by experience delivering complex services where quality, trust, and adoption matter. We work across research, strategy, and delivery to help organisations make informed decisions, align teams, and design services that perform under real operational pressure. This approach has been recognised through industry awards and long-term partnerships across the UK public sector, where failure is visible and outcomes matter.
We start by understanding the context you are operating in. That includes user needs, organisational goals, delivery constraints, and the realities of technology, data, and governance. From there, we bring together designers, researchers, strategists, and leaders who have worked side by side on national services. They focus on creating strategies teams can act on, services people can use, and design capability that organisations can sustain. The result is clearer direction, reduced delivery risk, and services that continue to improve long after they go live.
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We’re Here to Help
Ready to transform your Digital services? We're here to help. Contact us today to learn more about our innovative solutions and expert services.
We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, gender reassignment, marriage/civil partnership, pregnancy/maternity, or age.
We process data in compliance with the Data Protection Act 2018 and UK GDPR. Individuals with diverse backgrounds, including those with criminal records (subject to the Rehabilitation of Offenders Act 1974), are encouraged to apply.
We process data in compliance with the Data Protection Act 2018 and UK GDPR. Individuals with diverse backgrounds, including those with criminal records (subject to the Rehabilitation of Offenders Act 1974), are encouraged to apply.