Interaction Design (IxD) is a key aspect of our work, we use design to create tangible solutions that help our clients envision how users can achieve their goals in an accessible and efficient manner. We are proud to be working on some of the most complex challenges across UK public sector.
Our designers act as creative problem solvers who focus on solving the right problem and solving it correctly.
Problems are harder to identify than solve, so we approach assumptions and feedback carefully.
To ensure the user gets the best possible user experience (UX), we consider every little detail that impacts the interaction, while not forgetting about the wider impact and how it fits into the bigger picture.
Experience is critical, for it determines how fondly people remember their interactions.
- Don Norman in The Design of Everyday Things.
We approach design challenges from a human-centric perspective. We use prototyping and user testing to iterate concepts. Our experts design tools and focus on human behaviours, inclusivity, and accessibility throughout the design process. We follow these steps:
By following this process, we ensure that the final solution is user-centered and meets the needs of the users and the business. We always strive to design products and services that are inclusive, accessible and will have a positive impact on the end-users.
Design is a fluid activity, and you must mentally prepare yourself to adapt to changes — internal, external, known and unknown. No matter what artefact we produce, iteration is a crucial part of our work, and we believe we will rarely ever create a “final” deliverable in the first attempt.
We also understand that there are different needs for different stakeholders in terms of deliverables. For example, internal managers and stakeholders may need different level of visualisation and rationale, comparing to developers. Our interaction designers use their expertise to create artefacts that work for the team. They help create deliverables for the right audience that communicate the UX values, show progress and actionable solutions.
Additionally, Interaction Designers works alongside other specialist practices such as Research, Service, and Content Design, all led by a strong leadership team and Head of Practice. We work in multidisciplinary teams, where technology, delivery, and data all play an equal role in achieving our goal of delivering better outcomes for people. Interaction Design connects all aspects of the team, translating user needs into design solutions, building prototypes using real data, and bridging the gap between experiment and product to ensure successful delivery and the intended impact.
In conclusion, replace assumptions with data-driven facts to ensure that both the users' needs and the business demands are being met. Our agile and iterative design process involves stakeholders in every step of the way, focusing on cost-effective outcomes and proving value early and often.
We are currently working on a variety of projects that involve good user research, content design and interaction Design and are making an impact. Some examples include: